| 2024 VOLUME 6, ISSUE 6 NOVEMBER - DECEMBER
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November - December |
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1. |
CONSUMERS' BUYING BEHAVIOUR OF MEDICINE THROUGH ON-LINE A STUDY IN COIMBATORE
P. SARAVANAPANDI & Dr M. GANESAN
DOI: https://doi.org/10.56293/IJMSSSR.2024.5301
ABSTRACT: Information and Communication Technology (ICT) has turned the global market into a short space.
E-Commerce, today has developed the online pharmacy, where one can buy his/her required medicines through
these virtual stores, some of the drugs are sold without the prescription of the physician, and some of the
medicines are sold with the prescription of the physician, even one can get suggestions from the physicians
virtually by fixing an appointment, however in some cases, physicians prescribe to visit the local physicians for
detailed check-up. This study is undertaken in Coimbatore with a sample size of 457, the study shows that most
of the male consumers prefer to purchase medicine through online pharmacy; they are able to compare the price
with that of the local sellers and even online pharmacies. Consumers’ Buying behaviour is increasing due to the
online pharmacies, in India.
Keyword: Online Pharmacy, E-Commerce, Medicines, Physician, market place.
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01-06 |
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2. |
The Role of Agile Leadership in the Success of a Contemporary Organisation: A Conceptual Discussion.
Lingani Ncube 1, Sikhulekile Mahlangu 2, Kudzai Kamango 3, Nozipho M Ncube 4, Musilahane Moyo 5,Trust Phiri 6 and Paul Nemashakwe 7
DOI: https://doi.org/10.56293/IJMSSSR.2024.5302
ABSTRACT: In an increasingly complex and fast-paced business environment, organisations must navigate constant
change, technological disruption, and shifting customer expectations. Traditional leadership models, which often
focus on hierarchy, control, and long-term planning, struggle to keep pace with these challenges. These traditional
models are often insufficient or ill-equipped to drive organisational success. Agile leadership, characterised by
adaptability, collaboration, empowerment, and continuous learning, has emerged as a critical approach for
organisations to remain competitive and innovative. This paper positions agile leadership as necessary for
organisational success. The discussion shows how agile leadership enables faster decision-making, fosters a culture
of innovation, and enhances employee engagement. By empowering teams to operate with greater autonomy and
embrace change, agile leadership helps organisations respond rapidly to shifting market demands and
technological advancements. Additionally, this leadership style supports the development of customer-centric
strategies that are essential in maintaining relevance in competitive markets. Through real-world examples and a
proposed conceptual framework, this paper demonstrates that agile leadership is not only beneficial but essential
for organisations seeking long-term sustainability and success in a dynamic global landscape.
Keyword: Agile leadership; Leadership; VUCA,
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07-19 |
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3. |
EMPOWERING SMALL MANUFACTURERS: ROLE OF GOVERNMENT SUPPORT
AND TECHNOLOGY
Dr. G. Anuradha, Mrs. S. Anupriya
DOI: https://doi.org/10.56293/IJMSSSR.2024.5303
ABSTRACT: Background: The initiative aimed at promoting manufacturing in India seeks to establish the country as
a key player in global production by encouraging both local and international investments. This study investigates
how support from the government and advancements in technology influence the competitiveness of small
manufacturers on a global scale.
Objective: To evaluate the role of governmental support and technological innovations in enhancing the
international competitiveness of small manufacturers and to propose strategies for strengthening their market
position abroad.
Methodology: A mixed-methods approach is utilized, combining primary data collected through structured
questionnaires from small manufacturers with secondary data from policy reviews, industry analyses, and academic
literature. Data analysis, conducted using Jamovi software, integrates insights from both data types to assess the
impact of government policies and technological advancements.
Results: Findings reveal that government support, including financial incentives and regulatory reforms,
significantly aids small manufacturers in scaling operations and cutting costs. Technological innovation enhances
production efficiency and product quality, helping manufacturers meet international standards and adapt to global
market demands.
Conclusion: The study identifies key areas where optimizing government support and technological adoption can
boost global competitiveness. It recommends that policymakers and manufacturers leverage these factors better to
strengthen their international market position.
Keyword: Make in India, Small Manufacturers, Government Support, Technological Innovation, Global Competitiveness
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20-28 |
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4. |
Training Essay Writing of New College Students from Scratch for Achieving National Competition Finalists
Imam Dui Agusalim, Irwan Sumarsono, Eny Kusumawati
DOI: https://doi.org/10.56293/IJMSSSR.2024.5304
ABSTRACT: The existence of National Competition in writing makes challenging for the lecturer of English lesson.
How the training execution is done in pandemics, and what materials are to prepare or needed for the students are
the main important problems that must be well considered. That the pandemics makes the training run in online
rather than offline creates another difficulty to identify students’ weaknesses in writing. Without understanding
students’ need in writing and grammar, the training is given from the basic sentences in English language to the
technique of essay writing. This paper written in qualitative method describes the guidance process and details of
the training prior to the National Competition. It is surprising that the student can get the final level and the
evaluation for recommendation is that the mastery of grammar should be included for better result in the future.
Varieties of sentence patterns employed in the competitive writing make the competitor successful.
Keyword: training, National Competition, materials, technique, and essay writing.
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29-31 |
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